Client: Laredo Taco Company
Agency: Love Advertising – Houston, TX
Role: Concepting/Copywriting
The Laredo Taco Company is a quick-service taco restaurant found within Stripes convenience stores. They faced a serious awareness challenge and needed to drive engagement with young Hispanic customers. Based on consumer insights, we developed an integrated retail-tainment approach. Since the brand was mostly unknown, we created a legendary history from scratch and told the story across print, out-of-home, broadcast, POP, digital, packaging, and even SMS channels.